Uganda Learning Campaign
PARENTS READING WITH LEARNERS
The Ministry of Education and Sports (MoES) in partnership with the United States Agency for International Development (USAID) launched the Uganda Learning Campaign dubbed "Tusomere Wamu" meaning let's read together in February 2018.
The campaign aimed at promoting active parental engagement in their children's reading practice at home. Campaign activities included: running daily radio adverts and jingles, weekly radio programs and TV adverts on selected stations, conducting drama shows in at least 20 communities around government aided primary schools and head teachers inviting parents to schools for one-on-one meetings on the campaign.
To avail reading materials at home, 600,000 story cards were given to primary schools for learners to borrow and read with their parents at home during the campaign. The First Lady and Minister of Education and Sports Hon.Janet Museveni presided over the function.